To facilitate the brand, product and services visibility requirements of corporate advertisers and purchasers of DLFA national broadcast rights, the DLFA shall consider no existing consumer market as sacred as it relates to reaching local, regional and national consumers.  The DLFA will have an operating presence in primary markets, with an emphasis on second tier, emerging growth markets where there is an adequate metropolitan consumer populace and corporate presence.

DLFA Phase I consumer markets have a total current metropolitan population of 80,639,984. 

Eight (8) DLFA teams are located in the top ten (10) United States markets and fourteen (14) DLFA teams are located in the top twenty five (25) United Statesmarkets.  Additionally, all twenty (20) DLFA teams are located in the top forty (40) United States markets.